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"You have to find the people need the breakdown product," 43-year-old Xienizige said, "but you must also be enthusiastic about it, because you need to invest a lot to do it." & nbsp; & nbsp; & nbsp; slide success & nbsp; & nbsp; & nbsp; In a large brand enterprises, the majority of chief executive before taking office, have done marketing for some time, and people get complacent MBA (MBA) degree. But Andre Pierre ? ? Xienizige (Pierre Andr & eacute; Senizergues) is not so, he took the company at the pinnacle of power cheap jordan shoes for men on the road, but it includes more than 10 years and a sharp jump double aollie turn (Kickflip) skateboards etc. sport experience. & nbsp; & nbsp; & nbsp; The former professional skateboarder successfully created the Sole Technology Inc., which has become the world's largest extreme sports shoes and apparel private companies. Since its start in 1986, Xienizige company has developed into a business worth $ 200 million, owns seven brands, including Etnies (trademark is a write down "E") and ThirtyTwo (a series of snowboard boots ). & nbsp; & nbsp; & nbsp; Etnies brand image, while maintaining the core, but also concerned about the comfort and durability, which has earned it the skater must choose shoes Retro jordans for sale reputation. Xienizige said: "In this market, you must be reliable, you must be born in skateboarding." & Nbsp; & nbsp; & nbsp; Sole will expand into skiing, surfing, BMX Other (BMX) and Moto (Moto-X) and other extreme sports. & nbsp; & nbsp; & nbsp; segment clever marketing & nbsp; & nbsp; & nbsp; Xienizige experience shows that, for seeking to establish a "popular" brand of entrepreneurship concerned, maintain direct contact with the target market is very important. It also shows that clever marketing and product development, how can we contribute to the growth of breakdown products. & nbsp; & nbsp; & nbsp; and other smaller companies, like footwear and apparel, Sole face large competitors, inc Cheap air jordans for sale luding DC Shoes, Vans and industry "big names" Nike (Nike) . "You have to find the people need the breakdown product," 43-year-old Xienizige said, "but you must also be enthusiastic about it, because you need to invest a lot to do it." & nbsp; & nbsp; & nbsp; all started with a footwear brand called Etnics of. In 1986, the French company Rautureau Apple with French skater Alain ? Monta Bennett (Alain "Platoon" Montagnet) collaboration, skateboarding and surfing for the European market launch of the Etnics durable shoes series (later renamed the brand Etnies). & nbsp; & nbsp; & nbsp; 1988, the year when the 25 year-old professional skateboarder Xienizige, signing the brand of shoes to wear to play, an cheap foamposites d in the same year designed Senix professional shoes, flag his first foray into the footwear industry. & nbsp; & nbsp; & nbsp; 1989, due to back problems, Xienizige forced to change jobs: he persuaded Etnies, saying it only needs to open a local office, you can into the US market . Although he no sales or imports of experience, but he obtained a license after consultations begin distribution Etnies products in the US. Xienizige graduated from France, has a degree in Electrical and industrial software, and has subsidiaries in France, he worked for IBM for a short period of time. & nbsp; & nbsp; & nbsp; he said: "I have no experience, to know nothing about how to run a business." start with when he is cheap jordans for sale mens his own savings and a $ 250,000 seller financing. He later reached a licensing agreement with Etnies, Etnies established US companies, established the first owned and managed by the Vocational skateboarder skateboarding shoe distribution company. & nbsp; & nbsp; & nbsp; the first five years is very difficult. Xienizige said: "The challenging economic environment in the United States, many skateboard shop either close down or unwilling to accept the new brand." & Nbsp; & nbsp; & nbsp; he will not only have to understand the market, We know how to inventory and distribution of shoes, but also to overcome the language barrier. He said: "from Europe, do not speak English, but also opened in the United St Retro jordans for sale ates, which is very challenging." When they go out to talk to him from participating in skateboarding and people began practicing. & nbsp; & nbsp; & nbsp; Xienizige noted skater buy a wrap ankle high shoes, but if you want but it is low to help pattern. So he began to design shoes from skater's point of view. "The kids are not buying low shoes skateboarding shoes, wear two hours will be ruined," he said. "We're both good-looking and durable shoes, because it has a layer outsole, life will be extended four times & nbsp;. & Nbsp; & nbsp; both work also focused & nbsp ; & nbsp; & nbsp; 1994 years Yes a turning point: "The economic rebound, and new skateboard shop opened, and willing to accept a variet cheap jordans online y of brands, styles and designs of our shoes what kids want. " & Nbsp; & nbsp; & nbsp; from $ 1 million in sales in 1993 soared, reached $ 6,000,000 in 1994, 1995 rose to $ 10 million, but also with such sudden blowout. to the growing distress. Xienizige said that 1994 was "a mess." "My mind went blank, do not know how big the market, always trying to make plans to meet the demand. To keep pace, we continue to go bigger warehouse. " & Nbsp; & nbsp; & nbsp; he also learned another important business lesson:" You have to hire the right people. This may seem obvious, but in the rush to hire, as long as the person is able to hire, you will hire. You have to hire experienced staff, they understand your vision, and you have the same values. "The company employs more than 400, with an average age of 28 years & nbsp;. & Nbsp; & nbsp; to 1996, has been designed in the US Xienizige Etnies, products sold around the world under. Etnies brand step is the acquisition of approximately $ 1 million he made this thing, using their own funds and the company's cash .Etnies, & eacute;. S, Emerica and ThirtyTwo these brands are reverted at Sole Technology's. & nbsp; & nbsp; & nbsp; Since 1993, the company maintained double-digit sales growth on average, he said that in the fast growing management company's most important skill is to be able to achieve work though. The focus is still & nbsp;. & nbsp; & nbsp; With this in mind, the company set up a Sole Technology Institute (Sole Technology Institute), it said that this is the world's first and only a focus on skateboarding biomechanics research institutions in skateboarding, the foot may reach 17 times the force of body weight Xienizige skater said:. "skateboarding shoes must be safe, able to absorb this momentum, must also be Very durable. "They must also have flexibility, so that skaters can feel the running board & nbsp;. & Nbsp; & nbsp; Sole brand products are sold in over 70 countries, small skate shop and franchise limits Retail chain store sales of sports products, its main markets are the United States, Canada and the UK, 85% of the sales revenue from shoes, 15% from clothing & nbsp;. & nbsp; essential to the clever marketing. The company provides more than 100 athletes worldwide sponsorship, also set up a skateboarding team, surf team, ski team brown cars and off-road motorcycle team to promote products & nbsp;? & nbsp; & nbsp; will not sell unintentionally Listed & nbsp; & nbsp; & nbsp;.. Over the years there have been rumors that might be interested in buying Nike Sole Xienizige but said he had no intention to sell the company, has no intention to go public, "there is no reason to sell The company, because using its own funds, and good results. Sale will change the company's culture. Everyone liked what he was doing. We do their own thing, we are very happy. "